Veauty is a company that produces vegan cosmetics. After some mind-mapping based work, I started working on the logo design. The logo had to bring out the main aspect of the company, the fact that they offer 100% vegan products.

The company’s target audience is women, so I created a logo in which a woman’s profile emerges from two symbols that rescall two leaves, to emphasize the fact that the products offered are exclusively plant-based.

Even the colors have been chosen taking into account these aspects. In fact, the color green is immediately connected to nature and sustainability and the sand color is closely related to cosmetics. As a result, the entire corporate design has been designed taking all the above aspects into account aspects.