Viffy  is an organic cotton clothing company for babies. The company offers fair-trade certified organic cotton clothes and aims at sustainable trade. The brand also wants to be inclusive in all respects. The illustrations that are printed on the clothes as well as the fabric patterns are designed by the company itself and convey an anti-speciesist message of respect for all living beings.

In order to represent the brand’s mission, a small bird with a leaf instead of a wing has been created. The bird means freedom as a fundamental right of all living beings and the leaf represents the need for a more sustainable lifestyle. In order to emphasise the importance of gender equality, neutral colours were used.