This logo combines elements from nature, specifically a leaf and a plant, with the letter ‘V’ to represent ‘vegan’. AlternativaMente is an organic, vegan and anti-speciesist agricultural company. The company is committed to using plant-based fertilisers and to working the land in a way that minimises the impact on pollinating insects. For this reason, it was important to develop a logo that conveys these values, which form the foundation of the company’s mission.

In the logo designing, the ‘V’ at the base represents the earth and a vessel from which a small plant emerges, symbolising how ethical choices can generate life.

The two colours that make up the pictogram blend together gradually at the centre, rather than being separated by a clear boundary. This blending symbolises encounters between living beings, between the earth and the community, and between nature and conscious human action.
The logo embodies the idea that an alternative agricultural model is possible, one in which the land is cultivated without exploiting animals, production is a form of care, and the harvest is the result of a regenerative balance.