For Paolo Bernardi’s life coaching business, I designed a monogram.

Following the briefing, the aspects that define the service emerged. On this basis, I started to design the logo, creating the monogram as a single sign, without interruption, which wants to represent a path, not only the one that the coaching program does, but also the personal path of each of us, which starts from a precise point and develops until we find our own balance.

The colors chosen are used to convey professionalism, but also calm and balance.